I think I was successful in my CWC since I couldn’t get in contact with my client very often during the creation of the documents. I didn’t have a guide so I just made up all the documents with what I thought was appropriate and what reflected well on the organization. I think I was really successful with the design documents that I created. I liked not having restrictions on my designs and that I didn’t have to go off of someone else’s previous work.
The writing documents were not as successful as the design documents because I didn’t have that guide from my client of what I should write. I wasn’t familiar with the details of the organization when I first got in contact with Mary, but I did research on their website and talked to coaches to gain a better understanding of the organization. I think the hardest document for me to write was the email letter to their sponsors. I didn’t know how to write it without sounding needy. But I still feel like I accomplished not sounding that way, but I’m sure it will be difference once I get feedback from my client.
The one challenge that I faced was not being in contact with my client as much as I wanted to be. I overcame them by just being creative and not having someone what me what I can and can’t design. Like I said before it would’ve been nice to have that structure when it came to the writing documents, but for the design ones I liked creating everything myself.
Axis Freeride’s primary audience is athletes and parents. Their secondary audience is sponsors and donors. I feel like I made my documents for the audience as a whole. They are very informative documents, some less formal than others, but I think they all look professional enough to go to the sponsors and donors. And they are easy enough to read and understand for the parents and athletes. I feel like my documents really make Axis Freeride shine and stand out from all the other freeride organizations in Park City.
If I could do it over again I would’ve definitely gotten in contact with Mary earlier than I did. I would’ve met with her more times than I did and gotten as much information about the organization as I could from her. I think my timing of getting in contact with her was off. She is a mother and an active member of Park City and was very busy with fall events when I contacted her.
If I could do any of my documents over again I think it would be the third flyer. It’s too simple and it is the only one that doesn’t look professional. I think I would search online to find examples of flyers to help give me a base idea of what I could do for my flyer.
I think I deserve an A-. I feel like I worked really hard for what I had and it was hard knowing that no matter how many times I called or emailed Mary she probably wasn’t going to get back to me. I think I did a good job at creating documents from scratch for an organization that I wasn’t fully familiar with.